Sydney Apple store opens

A photo of the new Apple store
Sydney Apple Store, by Charles Miller

This afternoon a new and very nice looking Apple Store opened on George Street in Sydney. I walked up shortly after opening time, and the rain was just starting to come down on the large queue of fans stretching almost two blocks back from the entrance.

My dilemma, and the main reason I didn't end up queuing myself, was this: what would I do once I got in there? I already have all the iPods I need, all the Macs I need, and they're not selling iPhones until next month. I couldn't really justify queuing up to go inside a store where I didn't want to buy anything, regardless of how awesome it looks.

Did anyone go along tonight? What was it like? Was there anything more to see than three levels of Apple merchandise? There certainly were a lot of people in there.

Update: Apparently Apple gave out umbrellas to the people waiting in the rain. I’m impressed.

Portrait of Matt Ryall

About Matt

I’m a technology nerd, husband and father of four, living in beautiful Sydney, Australia.

My passion is building software products that make the world a better place. For the last 15 years, I’ve led product teams at Atlassian to create collaboration tools.

I'm also a startup advisor and investor, with an interest in advancing the Australian space industry. You can read more about my work on my LinkedIn profile.

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