A List Apart: Ambient Findability

Search Engine Optimisation (SEO) is a big deal these days. Websites are using all kinds of tricks to try to bolster their search engine rankings. What it often comes down to, however, is simpler stuff.

A List Apart has a great excerpt from Ambient Findability, a new book by Peter Morville about making sensible website changes to improve the "findability" of content:

  • Using semantic markup so your content is easy to index
  • Structuring content to focus on what your service is
  • Avoiding techniques that can't be spidered by search engines: javascript, flash, dhtml
  • Use RSS feeds to encourage subscriptions and provide meaningful backlinks to your content

Morville goes on to elaborate why this isn't just a marketing concern:

Connecting users with the content and services we design and build is part of our broader mission. It's not good enough to create a great product and expect someone else to worry about how people will find it. Together with form and function, findability is a required element of good design and engineering.

Recommended reading for anyone involved in a website that aims to be useful.

Portrait of Matt Ryall

About Matt

I’m a technology nerd, husband and father of four, living in beautiful Sydney, Australia.

My passion is building technology products that make the world a better place. In 2021, I started Mawson Rovers to develop robotics and software for space exploration. Prior to this, I led product teams at Atlassian to create collaboration tools for 15 years.

I'm also a startup advisor and investor, with an interest in advancing the Australian space industry. You can read more about my work on my LinkedIn profile.

blog@mattryall.net