Viral marketing at work: Nikon D90

Chase Jarvis has written a fantastic article about the new Nikon D90, which he has been testing prior to its release. The most compelling part of the review for me was the video produced with stills and movies captured by his staff.

It’s a great example of viral online marketing with useful content and multimedia. It also looks like a great camera.

Portrait of Matt Ryall

About Matt

I’m a technology nerd, husband and father of four, living in beautiful Sydney, Australia.

My passion is building software products that make the world a better place. For the last 15 years, I’ve led product teams at Atlassian to create collaboration tools.

I'm also a startup advisor and investor, with an interest in advancing the Australian space industry. You can read more about my work on my LinkedIn profile.

To contact me, please send an email or reply on Twitter.