Search Engine Optimisation (SEO) is a big deal these days. Websites are using all kinds of tricks to try to bolster their search engine rankings. What it often comes down to, however, is simpler stuff.
A List Apart has a great excerpt from Ambient Findability, a new book by Peter Morville about making sensible website changes to improve the "findability" of content:
- Using semantic markup so your content is easy to index
- Structuring content to focus on what your service is
- Use RSS feeds to encourage subscriptions and provide meaningful backlinks to your content
Morville goes on to elaborate why this isn't just a marketing concern:
Connecting users with the content and services we design and build is part of our broader mission. It's not good enough to create a great product and expect someone else to worry about how people will find it. Together with form and function, findability is a required element of good design and engineering.
Recommended reading for anyone involved in a website that aims to be useful.