Alexis Madrigal writing for the Atlantic:
As we slip and slide into a world where our augmented reality is increasingly visible to us off and online, Google’s geographic data may become its most valuable asset. Not solely because of this data alone, but because location data makes everything else Google does and knows more valuable.
Or as my friend and sci-fi novelist Robin Sloan put it to me, “I maintain that this is Google’s core asset. In 50 years, Google will be the self-driving car company (powered by this deep map of the world) and, oh, P.S. they still have a search engine somewhere.”