Pick any company, and there’s a good chance you can distil its raison d’être down to a pithy, not entirely inaccurate sentence. Microsoft makes ubiquitous software intended to be installed by default on 90% of the world’s personal computers. …
For the years it was successful, RIM made utilitarian business phones that were really good at email.
Corporate DNA isn’t determined by a mission statement or dreamt up on an executive retreat. It comes from what the company actually does.