The existential crisis facing Microsoft is that they achieved their mission years ago, at least as far as the developed world is concerned. When was the last time you saw a desktop or a home without a computer? 2001? 2005? We’re long since past the point where Microsoft’s original BHAG was met, and even exceeded. PCs are absolutely ubiquitous. When you wake up one day to discover that you’ve completely conquered the world … what comes next?