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Matt Ryall

Technology and opinion since 2002.

18 January 2012

Companies who spam their best customers

Shawn Blanc:

Getting junk mail and advertisements from companies I don’t do business with is annoying enough. But getting it from the companies which I have been a long-time and deeply invested customer is quite annoying.

I imagine it’s easy to fall into this trap when you have a database with all your customers’ email addresses and a campaign to run. Good marketing is hard.

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