23 December 2011

Gathering 1100 people called Matt

Coca-Cola has been running a brilliant and successful marketing campaign where they print people’s names on cans of Coke. Now they’re going after a Guiness World Record to assemble the most people with the same name in the same place:

The brand – which has been running a major promotion with individual names on the sides of its bottles – is aiming to get at least 1100 people called Matt to the third day of the Boxing Day test at the MCG.

Matts who register on Coca Cola’s Matt World Record site will receive two free tickets for them and a mate.

Link: Mumbrella: Coke aims to share the cricket with 1100 people called Matt